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展會簡介

展會名稱：中國國際品牌授權(quán)展覽會

時間：2022年10月27-29日

地點：成都·中國西部國際博覽城

屆數(shù)：第十五屆

同期舉辦：CKE中國嬰童用品展、CTE中國玩具展、CPE中國幼教展

觀眾：90000+名

觀眾類別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品

禮贈品、美容日化、電子消費品及主題空間等全領(lǐng)域。

       1、關(guān)于中國授權(quán)展 | Profile

       Why China?

       據(jù)《2020中國品牌授權(quán)行業(yè)發(fā)展白皮書》統(tǒng)計，2019年中國年度授權(quán)商品零售額達992億元，同比增長15.9%。

       2019年中國年度授權(quán)金為38.2億元。中國是全球授權(quán)行業(yè)增速最快的市場之一，其規(guī)模穩(wěn)居全球第五，僅次于美國、英國、日本和德國，發(fā)展?jié)摿涂臻g巨大。

       According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

       China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

       Why China Licensing Expo?

       CLE中國授權(quán)展是中國商務(wù)部批準的唯一以“中國”字頭命名的授權(quán)展，由中國玩具和嬰童用品協(xié)會主辦。CLE中國授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模最大、最具行業(yè)影響力、最具權(quán)威性和專業(yè)性的國際化商貿(mào)平臺。

       The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

       線上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會品牌授權(quán)專委會主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對接平臺。IP365X平臺除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源，發(fā)現(xiàn)潛在合作客戶，對接合作需求。此外，IP365X還聯(lián)合數(shù)十家國家級行業(yè)協(xié)會宣傳推廣IP，進行線上線下邀約配對，推動IP與被授權(quán)企業(yè)之間的商業(yè)對接。

       “IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

       2）IP授權(quán)生態(tài)圈賦能計劃 | China Licensing Ecosystem

       IP授 權(quán) 生 態(tài) 圈 賦 能 計 劃 于2019年 由 中玩 協(xié) 品 牌 授 權(quán) 專 委 會 發(fā) 起，與26家 國 家 級 行業(yè) 協(xié) 會 和 重 點 被 授 權(quán) 行 業(yè) 展 會 主 辦 方 戰(zhàn) 略 合作，培育市場的同時打通整個授權(quán)生態(tài)系統(tǒng)。2021年的IP授權(quán)生態(tài)圈賦能計劃將與多個被授權(quán)重點行業(yè)展會相結(jié)合，包括廣州美博會、成都糖酒會、中國（上海）文化會、中國（上海）百貨會等貫穿整年重點被授權(quán)行業(yè)頭部展會。

       In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

       3）品牌授權(quán)行業(yè)人才培訓 | Professional Talents Training Programs

       -文旅部數(shù)字文化產(chǎn)業(yè)研修班   China National Training Program on Licensing

       -中國品牌授權(quán)精英學院（線上+線下）   China Licensing Professional Academy:Online and Offline

       -國家文物局文博體系品牌授權(quán)業(yè)務(wù)交流培訓   Licensing Training Program for Chinese Museums

       -品牌授權(quán)學院校友會   Brand Licensing Academy Alumni Association

       4）《中國品牌授權(quán)年度行業(yè)白皮書》 | China Licensing Industry Report

       中玩協(xié)品牌授權(quán)專委會連續(xù)四年發(fā)布《中國品牌授權(quán)行業(yè)發(fā)展白皮書》指導行業(yè)發(fā)展。本白皮書也是全球唯一一份針對中國品牌授權(quán)行業(yè)發(fā)展的專業(yè)報告。白皮書從我國授權(quán)商、被授權(quán)商、渠道、生態(tài)圈、消費者市場、授權(quán)產(chǎn)品質(zhì)量狀況、授權(quán)行業(yè)發(fā)展現(xiàn)狀及趨勢等多個角度，全面專業(yè)地對我國授權(quán)行業(yè)發(fā)展進行了細致的調(diào)研分析，推動我國授權(quán)行業(yè)的健康長期發(fā)展。

       To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.

       3、專業(yè)化邀請推動企業(yè)高質(zhì)量發(fā)展

       全渠道精準定向邀請

       呼叫中心電話邀約，超75,000名專業(yè)人士到場；

       每月EDM300,000+封，觸達各行業(yè)被授權(quán)企業(yè)；

       特邀地方協(xié)會/商會、商超連鎖店、行業(yè)媒體200+家，組織展團參觀；

       全年主流展覽會、主題活動推廣，覆蓋30+萬人

       聯(lián)合全球20家國際協(xié)會/組織機構(gòu)組團，超過30家國際媒體全年不間斷報道展會新聞。

       4、四展同臺，全產(chǎn)業(yè)鏈一站式合作

       CLE中國授權(quán)展、CTE中國玩具展、CKE中國嬰童展、CPE中國幼教展四展同臺，十七大類細分產(chǎn)品品類及上、下游產(chǎn)業(yè)鏈以細分專區(qū)集中展示，創(chuàng)新一站式合作、采購模式。

       5、多元化、多渠道媒體宣傳，在大數(shù)據(jù)時代引領(lǐng)行業(yè)風潮

       -《品牌授權(quán)》CLE?？?nbsp;   China Licensing Magazine CLE special issue

       -CLE中國授權(quán)展官方微信公號   CLE Official WeChat account

       -CLE中國授權(quán)展官網(wǎng)   CLE Official Website

       -中國品牌授權(quán)EDM直郵   Chinese brand licensing Email Direct Marketing

       -2000+篇國內(nèi)外行業(yè)新聞話題報道   Over 2000 domestic and foreign industry news reports

       -IP365X線上平臺   www.ip365x.com

       6、展商

       7、IP主題沉浸式空間場景 | IP theme immersion space

       -IP體育公園   IP Sports Park

       -IP主題咖啡廳 | IP Theme Cafe

       -文旅IP展示區(qū) | Culture &Tourism IP Exhibition Area

       -CLE中國授權(quán)金星獎?wù)故緟^(qū) | CLE China Star Award Display Area

       -IP365X商貿(mào)對接區(qū) | IP365X Business Matching Area

       8、CLE中國授權(quán)周 | China Licensing Week 

       -中國品牌授權(quán)高峰論壇   China Licensing Summit (CLS)

       -品牌授權(quán)學院校友交流會   China Licensing Alumni

       -中國文旅地產(chǎn)創(chuàng)新發(fā)展高峰論壇   China Culture Tourism & Real Estate Innovation Development Summit

       -IP授權(quán)賦能文化和旅游融合項目對接會   Matchmaking Meeting on Culture and Tourism Integration

       -“IP無界 授羅萬象”T臺秀   “Boundless IP, Including Anything" Runway Show

       -授權(quán)讓文博資源“活”起來交流對接會   Matchmaking Program on Museum Resources

       -中國品牌授權(quán)精英學院初階授權(quán)經(jīng)理人培訓   China Licensing Talents Academy

       -品牌授權(quán)聯(lián)盟交流工作會   Brand Licensing Federation Conference

       -CLE授權(quán)之夜暨CLE中國授權(quán)金星獎頒獎盛典   CLE Night & China Licensing Star Awards Ceremony

       -IP卡通形象大巡游   Cartoon Characters Parade

       -中國品牌授權(quán)專題研討會   China Licensing Conference Thematic Session

       9、主辦介紹 | Organizer

       中國玩具和嬰童用品協(xié)會成立于1986 年，為國資委和民政部歸口管理的全國性行業(yè)協(xié)會，是非營利性社會組織，是中國唯一的全國性玩具和嬰童用品行業(yè)社團組織，是中國政府指定的中國玩具和嬰童用品行業(yè)在國際玩具工業(yè)理事會（ICTI）的唯一合法代表。中玩協(xié)會員包括從事玩具、嬰童用品、品牌授權(quán)和學前教育及相關(guān)領(lǐng)域的企事業(yè)單位、社會團體。2007年開始涉足品牌授權(quán)行業(yè)，通過中玩協(xié)品牌授權(quán)專委會開展工作。14 年來 , 通過開展行業(yè)規(guī)劃、統(tǒng)計分析、人才培養(yǎng)、信息宣傳、展覽展示等工作 , 引導和促進中國品牌授權(quán)行業(yè)的健康持續(xù)發(fā)展。中玩協(xié)為 CLE 中國授權(quán)展的主辦方，配合文旅部和國家文物局等政府機構(gòu)舉辦品牌授權(quán)的相關(guān)活動。并與超過 26 個國家級行業(yè)協(xié)會和知名展會合作等方式，引導和促進被授權(quán)企業(yè)借力授權(quán)促進實體經(jīng)濟高質(zhì)量發(fā)展。

       The Organizer of China Licensing Expo, the China Toy & Juvenile Products Association (CTJPA) is a non-profit trade organization dedicated to the toy, kids products preschool products, and licensing industry, and the only national association supported by the Chinese government in the industry since 1986. CTJPA receives strong support from China’s Ministry of Culture, State Administration for Industry & Commerce, General Administration of Quality Supervision, Inspection and Quarantine of the P.R. China, etc, and now has become a leading role in China’s licensing industry. By 2019, the registered membership of TJPA has surpassed 5,000 companies. With strong licensing demand from its membership companies, also to help them gain competitiveness in the market, CTJPA is working with more efforts to meet the demand and provide a platform connecting every aspect in the licensing field for the market.

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